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John Roach's DAILY GRAIN MARKETING PLAN

Travels 
        
TV Appearance
 
Friday, July 16th, John Roach will appear on Market to Market, the weekly journal on rural America. To learn more about this award winning show on Public TV, click this link:
http://www.iptv.org/mtom/video.cfm  
If you are not able to see Market to Market in your area, send a letter to your local PBS station and let them know how important markets are to your business. Meanwhile, Friday’s show will be available at the link above over the weekend. 

Public Seminars:
Tuesday, July 13th This week John will be speaking in Illinois and Iowa and invites you to attend! If you want to listen to our Roach Ag market outlook and our suggestions on how to spend your risk management dollar, check us out. Go to our website http://www.roachag.com/events/sem
inars
to see our schedule of meetings and locations. Call us if you have any questions! 




Wednesday, July 14th 

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Tuesday evening, July 13th social hour begins at 4:30 pm w/ dinner at 5:30.RSVP to Jana Williams Wyffels Hybrids<br>or (309) 945-0714. This event is open to the public, but you must register by noon Tuesday.Corn Strategies program - open to the publicRegistration begins at 7:30am w/ the program beginning at 8:30RSVP to Jana Williams Wyffels Hybrids
at (309) 945-0714. Or just arrive the day of the event.
http://www.wyffelshybrids.com/cornstrategies/

Click here for PDF invitation of eventsMore information at:  

Thursday, July 15th
John will be speaking at the AgFest 2010 at the Clay County Regional Event Center in Spencer, IA, starting at 1:00PM
Sell Signal

 
Our Sell Signals normally last 4-6 days, so do space out your sales starting this morning. 
 
Minneapolis wheat will be in the 2nd day of a Sell Signal today. Kansas City wheat will be in its 4th day and Chicago wheat will be in its 5th day of a Sell Signal.
 
All wheat producers should be selling the percentage of 2010 crop that cannot be stored on the farm or in reasonably priced commercial storage. In areas where basis is very weak, consider the cost of commercial storage against the potential of basis improvement.
 
Corn will be in its 5th day of a Sell Signal today.
 
At this time of the year we like to get farm cash flow cinched down. Often times when we compare the results of our Sell Signals to our customer’s sales, the opportunity to improve remains in two areas. 
 
One – making sales during Sell Signals. While everyone is talking about much higher prices and how bad the crop looks, you have to get the job done and make sales. Two – making enough sales to cover cash flow needs to the next Sell Signal. The difficulty here is making sure you deliver enough corn to cover all your bills to our spring Selling Season, starting in March of next year. Look extra hard at spring cash flow needs now.
 
We recommend selling the last increment of corn in the bin and the balance of new crop corn you want to have priced before harvest. Be sure to sell enough new crop corn to cover cash flow needs until March. You don’t want to be forced to sell at a cheap price to pay a bill you know will be due on January 1. 
 
Use this rally to buy put options on all 2010 corn you are leaving unsold. Call your Roach Ag consultant to get put options purchased.
 
Don’t let anybody (Most likely yourself but possibly some broker who thinks he or she knows what prices will be) talk you out of making some small sales on December 2011 and 2012 corn. Sell futures yourself if your cash buyer won’t offer a contract.
Today will be the first day of a Soybean Sell Signal. We recommend selling what old crop (Gambling bushels) you have left and price an increment of new crop 2010 soybeans you want priced ahead of harvest. We also recommend looking ahead at 2011 and 2012 to make small sales. In most cases, HTA and selling futures is the only way to make those sales. For seed bean producers, buying put options will help to secure a price floor in those bushels you intend to raise but cannot price this far out.
Markets

 
Grain prices have been supported by the already old news the USDA gave us on Friday which was the old corn crop was smaller and new crop production numbers not quite as big due to smaller corn acres. When every grain we track is in a Sell Signal in July, look around and listen for the new news to push grains higher. If you don’t read about something bullish or significant nearly every single day, count on the futures market to wash out your offer at the elevator for another penny. 
 
This afternoon’s crop ratings will be closely watched for more than normal changes in the good/excellent ratings in corn, soybeans and wheat. If you think the 163.5 bu/acre corn yield and 42.9 bu/acre soybean yields are too high, be careful. The horrible looking crops noted 30 days ago are now looking much better. Given another 30 days of growing and warm temperatures, history says they will look much better again. Only remember Iowa’s late maturing crop in 2008 and Illinois in 2009 to bring us back to what a crop’s potential can be.   
 
Steve from central Iowa commented: “John, beautiful weather here. Corn approaching 6 ft. and higher on well drained fields. I saw corn with tassels in Eastern Illinois last week. Here the flag leaf is up, so early planted corn will be pollinating over the next 2 weeks. There’s way too much old corn that needs to find a home. I had a farmer in Central Iowa tell me yesterday that he found corn in on-farm storage that heating and will soon be out of condition. Every Iowa farmer knows this was the likely outcome of not adequately drying the 2009 crop and keeping that crop in good condition”. 
 
We think today’s grain prices will be influenced higher or lower mostly by the weather. A pattern of massive rains and flooding could deteriorate the crop further but our lead forecaster is calling for normal precipitation and normal temperatures. Don’t leave the profits available today and your marketing plan up to a bullish weather forecast. Today’s U.S. and Chinese forecasts are mostly normal. Normal means yields are not going down, just a matter of how much they are tweaked higher. If prices go higher later, we surely will have more to sell whether it is old crop, new crop or pieces of 2011 and 2012.
The U.S. Dollar index is stronger this morning as poor jobs reports in Canada and European worry crept over to trading desks this morning. Even though buying U.S. Dollars is trade of the moment, grains mostly held last weeks gains in overnight trade and gave us a Soybean Sell Signal. 
Click here for the 07/09/10 Export Sales Report
Click here for the USDA US and World Grain Carryout
Click here for the USDA July Crop Production briefing to the USDA Secretary.
Click here for the USDA’s World Agricultural Outlook Board at the July Crop Production briefing to the USDA Secretary
Click here for this week’s Drought Monitor Report
Click Here to see the 07/05/10 State Corn Condition Report
Click here to see the 07/05/10 State Soybean Condition Report
Click Here to see the 7/4/10 State Winter Wheat Condition Report
Click Here to see the 07/05/10 State Spring Wheat Condition Report
Click here for the weekly Export Inspections Report
Click here for the 6/30/10 State Planted Acreage Review
Click here for the 6/25/10 NASS Quarterly Hogs and Pigs Report
Click here for the May 2010 Census Crush Report
Click here for the 6/18/10 USDA Cattle on Feed Summary
Click here for Roach Ag’s view of corn’s real trend line yield
 These data and comments are provided for information purposes only and are not intended to be used for specific trading strategies. This commentary is written as a daily marketing tool to help farmers sell the grain they raise.  Although all information is believed to be reliable, we cannot guarantee its accuracy or completeness. Commodity trading involves the risk of loss, and you should fully understand those risks before trading.
Front Month Futures

July ’10 Corn

July ’10 Beans 

July ’10 Wheat

3.75 1/4
0.00

10.22 1/4
- 3 1/4

5.21 1/4
- 2 1/4

New Crop 2010

Dec ‘10 Corn 

Nov ’10 Beans

July ‘10 Wheat

3.94 3/4
- 1/2

9.51
- 2 1/4

5.21 1/4
- 2 1/4

World Markets 
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Libor 0.53 -0.24%
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