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John Roach's DAILY GRAIN MARKETING PLAN

Travels 
  
Yesterday I arrived in Indianapolis but so far have seen only one corn field which was in full tassel. Today I will drive past more corn and bean fields to Decatur, Illinois to appear this evening at Wyffels Corn Strategies 2010 big air conditioned tent. A copy of my presentation will be on our website later in the day, right after I put some finishing touches on it this morning. Go to our website: http://www.roachag.com/presentations Tonight’s program is an invitation only event but you can come if you make a reservation: 

Tuesday, July 13th
Tuesday evening, July 13th social hour begins at 4:30 pm w/ dinner at 5:30.
RSVP to Jana Williams @ Wyffels Hybrids
or (309) 945-0714. You must register by noon today.

Wednesday, July 14th 
Corn Strategies program – open to the public
Speakers: Mark Pearson, Dr. Steve Johnson, and Moe Russell
Registration begins at 7:30am w/ the program beginning at 8:30.
For more information http://www.wyffels.com/cornstrategies/
 
        
Thursday, July 15th
John will be speaking at the AgFest 2010 at the Clay County Regional Event Center in Spencer, IA, starting at 1:00PM.
 
Friday, July 16th
John Roach will appear on Market to Market, the weekly journal on rural America. To learn more about this award winning show on Public TV, click this link: http://www.iptv.org/mtom/
If you are not able to see Market to Market in your area, send a letter to your local PBS station and let them know how important markets are to your business. Meanwhile, Friday’s show will be available at the link above over the weekend. 
Sell Signal

 
Yesterday and again today we have all of our grains in a Sell Signal. Having all of our grains in a Sell Signal on July 13th when U.S. crop condition reports are rated better than normal and mostly improving is something we seldom see. You are being presented a perfect selling opportunity! Don’t miss it! Great opportunities are never missed….they are just taken by somebody else.
 
Our Sell Signals normally last 4-6 days, so be ready for corn and winter wheat to stall out and begin their long slide to late summer lows. 
 
I spent a couple of hours with a new consulting client yesterday, something I really enjoy but don’t get to do as often as I like.
 
We quickly took care of what to do with the last bushels in the bin…sell them. Then we looked at new crop and on his farms with heavy soils he expected reduced yields from too much rain. He actually had just finished planting a 40 acre patch of beans last week. On the rolling and lighter farms he thought he had good crops. Across the whole operation yields should be normal to a bit smaller.
 
For new crop corn, I encouraged him to sell all the bushels that won’t fit into the bins on the farm using what he believed were the real yields. If you are not sure, send your agronomist into the fields for an up to date estimate. I also encouraged him to look at cash flow and make sure enough bushels were sold to keep the checkbook from going flat until March.
 
He has 70% corn and 30% beans in his acreage mix and he was following our Sell Signal finishing selling the bushels he couldn’t store on the farm.
 
For the bushels of new crop he will raise but not sell until next spring, I encouraged him to buy put options to cover the likelihood of price decline into harvest. This would be new for him and we spent a lot of time talking about how the puts work. In farming everything is weighted to make money with higher prices. Most farmers have nothing that offsets price decline, unless they are diversified into livestock.
 
Put options are a financial tool that makes money when prices decline. That is really all you need to know, but many farmers get caught up in all the details and miss out on the big picture overview. What other tool do you have in your arsenal today that will make you money if prices decline? You have to learn how to use the tool called puts. And you will only learn if you do at least one for several years in a row following our system and call it education.
 
When you buy the put, write down what your new crop bid was at the time. That way you can see what happened to your unsold inventory and compare that to what the put did. You will find that most years the unsold inventory cost you a lot (which will give you more courage to sell) and the put will make up some of those losses.
 
We also talked about selling 2011 and 2012 corn. He already had sales on the books but the percentage was small based on 150 bushels per acre and he immediately said he had not raised a crop that small in several years so that should be a safe number to work with.
 
The problem is if you use 150 times the cash price he was bid of $3.87 it only comes up to $580 per acre which is not very profitable. I encouraged him to use 180 bushels per acre which made the gross lying on the table worth $696 per acre. Since we are not going to sell all the bushels anyway you must use the size crop you are planning on raising.
 
Being conservative with your yield estimates for distant crop years is a big mistake and most farmers are guilty of making that mistake. Sure once you plant the crop you have to adjust to the reality in the field, but I guarantee your 2011 crop will be a big one between now and next March. Your 2012 crop will be big for the next 20 months, so sell accordingly.
 
Using a small yield estimate guarantees you will not sell enough and likely miss out on profits. If you won’t sell $700 per acre gross what are you thinking? How often does the market give you $700 gross in worrisome economic times? Sell more than normal then buy enough crop insurance to keep from having your rear hanging out.+
 
If you have found yourself selling at harvest or paying commercial storage most years because the harvest was bigger than expected, you are using too small of yield estimates.
Today is the 6th day of the corn and Chicago wheat Sell Signals. It is also the 5th day of the KC wheat Sell Signal and 3rd day of the Minneapolis wheat Sell Signal. And last but not least it is the 2nd day of the soybean Sell Signal.
Markets

 
The crop condition ratings for corn and beans improved 2 points yesterday which is very unusual for July. Normally crop ratings decline as hot dry weather stresses the crop. Nationally the crop is rated 73% good to excellent, giving us the second-best corn rating for this week in the last ten years and 10 points better than the 5-year average. Click on the links below to see the state by state breakdowns.
 
Corn silking came in at 38% complete, double last week’s pace, and well ahead of 15% last year and the 26% 5-year average. This crop is headed toward a very early harvest and better than normal quality.
 
Soybean ratings fell one point to 65% good to excellent this week, 1% behind last year’s record yield but still 6% ahead of average. 40% of soybeans were blooming this week, up from 23% last week, 22% last year and the 37% 5-year average.
 
The spring wheat crop was steady at 83% good to excellent, still well ahead of 71% last year and the 62% 5-year average.
 
The Australian Crop Forecasters estimated the 2010-11 Australian wheat crop at 21.9 million tons, down from 22.5 million tons previously, due to dry weather in western crop areas. Australia produced 21.7 million tons in 2009-10.
 
German analysts F.O. Licht estimated the 2010-11 global wheat crop at 656.4 million tons yesterday, down from 674.9 million tons in 2009-10, and more than 2 million tons below their June figure due to weather problems in Europe (down 2.4 million tons from June), Canada (-6.5 million tons), and the Black Sea region (-9.5 million tons).
 
Licht’s world 2010-11 corn production came in at 804.2 million tons, up from 784 million tons last year, with 2010-11 barley down 12 million tons to 137.6 million tons.
The U.S. Dollar index is a little weaker this morning.
Click Here to see the 07/12/10 State Corn Condition Report
Click here to see the 07/12/10 State Soybean Condition Report
Click Here to see the 07/12/10 State Spring Wheat Condition Report
Click here for the Weekly Export Inspections Report
Click here for the 07/09/10 Export Sales Report
Click here for the USDA US and World Grain Carryout
Click here for the USDA July Crop Production briefing to the USDA Secretary.
Click here for the USDA’s World Agricultural Outlook Board at the July Crop Production briefing to the USDA Secretary
Click here for this week’s Drought Monitor Report
Click here for the 6/30/10 State Planted Acreage Review
Click here for the 6/25/10 NASS Quarterly Hogs and Pigs Report
Click here for the May 2010 Census Crush Report
Click here for the 6/18/10 USDA Cattle on Feed Summary
Click here for Roach Ag’s view of corn’s real trend line yield
 These data and comments are provided for information purposes only and are not intended to be used for specific trading strategies. This commentary is written as a daily marketing tool to help farmers sell the grain they raise.  Although all information is believed to be reliable, we cannot guarantee its accuracy or completeness. Commodity trading involves the risk of loss, and you should fully understand those risks before trading.
Front Month Futures

July ’10 Corn

July ’10 Beans 

Sep ’10 Wheat

3.68 1/2
- 2 3/4

10.37 1/4
 5 1/2+

5.34
- 1 3/4

New Crop

Dec ‘10 Corn 

Nov ’10 Beans

July ‘11 Wheat

3.89 1/4
- 2 1/2

9.69 1/4
 2 3/4+

6.12
- 1/2

World Markets 
S&P 500 1,078.75 0.07%+
Europe DJ Stoxx 2,728.60 1.58%+
Japan 9,537.23 -0.11%
Hong Kong 20,431.06 -0.18%
China 2,634.59 -1.56%
Taiwan 7,597.42 -0.55%
Australia 4,4380.30 -0.67%
Singapore 2,928.70 0.12%+
South Korea 226.14 0.12%+
Bombay 17,985.90 0.27%+
Libor 0.53 0.07%+
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