John Roach is best known as the senior market analyst for the award-winning Public Broadcasting Service program, Market to Market, on which he has appeared since 1978. Roach grew up on a grain and livestock farm near Carlisle in south-central Iowa. His career in commodities began with Lincoln Grain Company in 1973, at the beginning of a new era of grain prices when Russian demand changed price structure. In 1974 he moved to Farmer’s Grain and Livestock and began teaching farmers how markets work. He founded Roach Ag Marketing in 1978 at Perry, Iowa, to help farmers sell their products.
Roach Ag. has eight locations strategically located in America’s prime grain and livestock producing areas.