“I did read the Successful Farming Article about John Roaches marketing aproach. It appears to be exactly the marketing service I have been searching for for years. Simple, easy to understand and execute, yet proven.
My friends anxiously watch the market screens everyday, all year long. I laugh and tell them I really don’t care much what the markets do right now, I don’t want to agonize about them each day any more. I know the rallies will come this spring (they always do) and I will be paying closer attention at that time as I await the “Sell Signals.”
“The Roach Ag Sell Signals have been a huge help to our farming operation. We farm in central Saskatchewan, and have used the sell signals to sell our canola (beans), barley (corn) and wheat crops.
I used to sell in larger increments, and usually waited until the market capped, then fell. That led to second guessing myself and waiting for the market to recover again, which would ultimately lead to a much lower price.
Selling during your sell signals has taken the second guessing out of the equation and made marketing a much more relaxing, profitable job.”
“I really enjoy the market report. It’s just the right size. It doesn’t take all day to read. It is very timely. Daily works these days. I’m also a huge fan of your sell signals. I have sold “some” on every one. I’m a little behind my plan, but that’s me. When you started talking oversold, I backed off. Now, I wish I had stuck to my plan. Hind sight is always 20/20.”
Bottom line, I’m very happy with your service and do recommend it to other producers that I talk to. You have a happy customer with me.”
“This is the first year I have had your report and have found it very informative, and your sell signals have been extremely accurate. I appreciate that you keep looking for better ways to help your clients. For example, the sell signal by phone is a fantastic idea. I just wanted to give you my two cents worth. I have been very happy with your service and have recommended it to others.”
“I want to thank you for your marketing help via your emails. You have greatly improved my marketing. I thank you for the way you take a stand and actually advise when to make sales using the sell signals and seasonal information. I appreciate your common sense approach to grain marketing.”
“Receiving a phone call when the sell signal for corn was triggered was the factor that convinced me that I should subscribe to your service for a year. I do not always read my emails every day, so just an email notification might lie in my inbox for too long. Do you really call your subscribers when sell signals are reached? If that’s the case, then I am interested. I will be tied up in a meeting tomorrow, but will try to call you tomorrow afternoon or on Friday. “
(Jim became a subscriber a couple days after he sent this note)
“I would like to relate to you a marketing experience I recently had. I received your email sell signal on beans December 14th at 9:10 AM. I was distracted by business phone calls for about 30 minutes. When I called the elevator, the bean market had dropped by six cents. I was disgusted and watched the market all day for an upward swing. The futures closed five cents lower, and our basis widened two cents. I didn’t feel like selling.
The next morning, I received our email second day sell signal at 9:15 AM. I reluctantly called the elevator and sold an increment of beans at spot price and left an offer for another increment at five cents higher. I got a call during the noon hour that they had picked up my five cents offer, so I felt better. I was happy when I got the closing bids and saw the bean futures closed another
5 cents lower, and our basis had widened another seven cents. I would not have the discipline to do this on a down market without your advice. I’m good at scale up marketing, but cannot pull the trigger on a down turn.
Your advice has been the most simple, most profitable and lowest cost of any that I have been able to find for the past two years. I consider myself an aggressive marketer for most of my landlords as well, but let emotions get involved and I just cannot discipline myself to follow through all of the time. I count on you to give me that little boost I need to go ahead and pull that trigger. Thank you very much. “
“I want to again express my admiration for your disciplined, consistent approach (to grain marketing). I occasionally, with attribution, forward an excerpt of your newsletter to my farmer students. In the rock and roll environment of recent weeks; reading your comments has helped keep me grounded. I would recommend your newsletter (commentary) as the one essential commodity pricing/planning subscription every farmer should receive.”
“Happy Thanksgiving to you and yours! Thank you for helping us make more money this year than the last two combined! I should have been listening to you a lone time ago, but just thankful I listened a friend and joined your newsletter. You have put me as one of the top marketers in my area. I rutted some beautiful no till fields yesterday, but harvested a bountiful crop. Farming isn’t easy. For me, it is more challenging than teaching agriculture. But in my opinion, if you can’t do it, you can’t teach it.
Economics has weeded out the poor farmers. Now they are weeding out the poor marketers. You are keeping lots of farmers in business. Keep up the good work, and enjoy the fruits of your labor tomorrow (Thanksgiving). I’m going to!”
“Thanks for having one of the best services in the agriculture field. I have had many (services) in my 30 plus years of farming, but really appreciate your approach to the markets. Have a great holiday season. I’m looking forward to a wild 2007.”
“It has been about a year since I started getting your daily grain market commentary. I graduated from college last December, and used a lot of your marketing advice throughout 2004 to make selling decisions for the farm. I’m in a unique situation where my parents moved to Brazil and just turned everything over to me here in Iowa. My dad’s best marketing advice was that a neighbor used your services, and it might be worth looking into.
Writing out a marketing plan and then following your market commentary to adjust price levels accordingly worked great. I was at a financial meeting last week, and the analyst asked the question: “What would you do if the person you relied on for marketing advice was not there tomorrow and you had to make decisions on your own”? I thought about it, and it made me realize the value of your commentary. I have learned a lot about looking at market fundamentals and reports, fund positions and how to put it all together to give me direction in the market. I am on the right track to go it on my own! I will keep my subscription to your commentary as long as you keep sending it to me. Thanks.”